IBM Design

Austin, Texas.

They called us the Maelstrom, a success story coming out of IBM Design’s pilot internship program. We came together as fifteen cross-disciplinary IBMers who innovated across three of IBM’s most inspiring emerging products. In six weeks, we designed, prototyped, and stood for future of the IBM Design internship program. Through three product presentations, in front of 20 of IBM’s top Executives, our designs lived to tell the tale at the IBM Headquarters in Armonk, New York.



Design Research, Executive Presentations, Field Work, Design Thinking, MoonShot Thinking, Public Interviews, Scalability, UX Design for Mobile, UX Design for Dashboards


Adobe Illustrator, IBM Design Thinking Process, Keynote, Rapid Prototyping Tools, Sticky Notes, Whiteboards.

IBM Watson: NDA

Problem: The IBM Maelstrom collectively worked as fifteen units rapidly prototyping a concept for a Cognitive Computing service for IBM Watson. 

Solution: Along fourteen others, I spent one week conducting guerilla-style ethnographic research through the streets of Austin, Texas, learning how diverse communities live through their social quilt. Understanding how each member of the community represented their network allowed us to better prototype a concept that would use IBM Watson’s cognitive computing strengths to properly address each community with a human touch.

IBM Bluemix: NDA

Problem: The IBM Maelstrom team was separated into three teams of five, and each team was placed on one emerging IBM product.

Solution: From the carrier pigeon, to networked communication, our unbreakable sense of belonging, and critical need for information in times of crisis continuously transforms how we communicate. As we develop more sophisticated methods of communicating, communicative ecologies also re-configure.  I served as one of five creatives tasked with revolutionizing the flow of internal metrics for the popular IBM service, Bluemix, allowing for scalable and cohesive communication to occur alongside the rapid growth of the service.

Through IBM Design Thinking, ethnographic, and participatory research, and the willingness to work across vast portions of the organization, we prototyped an application in six weeks that could have otherwise taken six months, streamlining metrics across the IBM’s hierarchical organizational structure.