IBM Design


They called us the Maelstrom, a success story coming out of IBM Design’s pilot internship program. We came together as fifteen cross-disciplinary IBMers who innovated across three of IBM’s most inspiring emerging products. In six weeks, we designed, prototyped, and stood for the future of the IBM Design internship program. We had the honor to present our solutions in front of 20 of IBM’s top Executives at the IBM Headquarters in Armonk, New York.

My responsibilities

As a UX Designer I worked to build relationships with stakeholders through out the business. 

I also conducted research, user tested paper prototypes, white boarded solutions, participated in design thinking exercises and presented to executives. 

I also stepped up as a leader to keep moral high and momentum strong when the team started feeling under pressure. 

My biggest impact came from the focus that I provided on scalability for the work that we did on our IBM Bluemix product.



Design Research, Executive Presentations, Field Work, Design Thinking, MoonShot Thinking, Public Interviews, Scalability, UX Design for Mobile, UX Design for Dashboards


Adobe Illustrator, IBM Design Thinking Process, Keynote, Rapid Prototyping Tools, Sticky Notes, Whiteboards.

IBM Watson: NDA


The IBM Maelstrom collectively worked as fifteen units rapidly prototyping a concept for a Cognitive Computing service for IBM Watson. 


Along fourteen others, I spent one week conducting guerilla-style ethnographic research through the streets of Austin, Texas. Understanding how each member of the community behaved allowed us to better prototype a concept that would use IBM Watson’s cognitive computing strengths to provide a personalized digital experience.

IBM Bluemix: NDA


The IBM Maelstrom team was separated into three teams of five, and each team was placed on one emerging IBM product.


From the carrier pigeon, to networked communication, our unbreakable sense of belonging and critical need for information in times of crisis continuously transform how we communicate. I served as one of five creatives tasked with revolutionizing the flow of internal metrics for the popular IBM service, Bluemix, allowing for scalable and cohesive communication to occur alongside the rapid growth of the service.

Through IBM Design Thinking, research, and the willingness to work across vast portions of the organization, we prototyped an application in six weeks that could have otherwise taken six months, streamlining metrics across the IBM’s hierarchical organizational structure.