IBM Watson: NDA
The IBM Maelstrom collectively worked as fifteen units rapidly prototyping a concept for a Cognitive Computing service for IBM Watson.
Along fourteen others, I spent one week conducting guerilla-style ethnographic research through the streets of Austin, Texas. Understanding how each member of the community behaved allowed us to better prototype a concept that would use IBM Watson’s cognitive computing strengths to provide a personalized digital experience.
IBM Bluemix: NDA
The IBM Maelstrom team was separated into three teams of five, and each team was placed on one emerging IBM product.
From the carrier pigeon, to networked communication, our unbreakable sense of belonging and critical need for information in times of crisis continuously transform how we communicate. I served as one of five creatives tasked with revolutionizing the flow of internal metrics for the popular IBM service, Bluemix, allowing for scalable and cohesive communication to occur alongside the rapid growth of the service.
Through IBM Design Thinking, research, and the willingness to work across vast portions of the organization, we prototyped an application in six weeks that could have otherwise taken six months, streamlining metrics across the IBM’s hierarchical organizational structure.